
Temu and Shein slash US ad spending as trade war hits
Unlock the Editor’s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Chinese ecommerce giants Temu and Shein have slashed their US spending on advertising platforms, as they wrestle with the end of tax exemptions that have helped them undercut rivals such as Amazon. Temu cut its…